Vellis Rebranding - project info

Vellis Rebranding. It was back in 2015, we were asked by C. Vellis S.A. a company that deals more that 100 years with industrial fabrics and plastics and strings. The challenge? To redesign their logo and improve their packaging. In one word  rebranding. First thing we changed was the symbol of the logo. The previous one had a confused message and didn’t represent the company’s name. But we also think that it is a nice red thread that related to the products and it’s valuable to the solution. So we kept the idea of the red thread and made a strong B as a monogram to relate with company’s name (in Greek).
We accompanied the identity with a pattern that was born from the parts of the logo. The main goal was to come up with a packaging system for products. So we designed a simple yet effective clean layout as we had so solve the problem of multiple kinds, sizes and colors that the products have.
A strong red stoke covers the content and the information. Logo is placed on top left, then bold typography with the products name.
The chart that has on the right the main information (sizes, color, type) and on the left side a simple vector pattern that represents the texture or the usage of the product.
The packaging design process took almost two years to complete and we reached 2018 when the complete products catalogue was designed.
At the same time we re-designed their company web site as a responsive on-line product catalog. Based on the corporate identity and all the visual elements that had been created over the past few years to reinforce the brand. We also emphasized on the company’s large history by creating a timeline to present their story through the years.
Hopefully this set of ingredient will allow the client to have a strong presence in the market for the years to come.
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