The Salad Project Identity - project info

We designed the logo and identity for The Salad Project, a new health food store that delivers delicious food to your door, located in Athens, Greece.
Owned by twin sisters Thalia and Evita, two health food enthusiasts with a great attitude, the Salad Project makes sure that its customers can get something delicious and healthy to eat, every day. Its menu includes lots of classic and original salads, wraps, freshly-squished juice, yogurt, beverages and more. Do try one of their delicious soups if you’re in Athens in winter time. For the brand we came up with a classic P and S symbol that resembles a salad leaf, and match it with a bright green, which is the only color in the whole brand identity. We also designed a series of symbols to illustrate the categories of their offered products (fresh juices, yogurts and so on) and that gave us a nice pattern that we used for their print applications and packaging system. Their main tool is an eight page menu which has all the (detailed) info for the salads. We also designed a few things for the store, such as signage, window stickers and a series of small flyers that accompany the menu.