Parex Shoes, Spring Summer 2016. This year’s concept included big typography taken from the brand new logo we also designed, and paper handmade clothes. All photos used at the new Parex shoes catalogue, magazine ads and presentations, social media campaigns, and include the new line for women’s shoes.
Parex Shoes S.A. is based in Athens, and was established in 1981. They produce high end anatomic footwear. That the second year the same team came together. Take a look at the work we did in 2015.
You can also have a look at the video of the backstage photoshoot here.