Branding, identity and packaging applications for ArtMatina. Matina creates collectible handmade and hand painted shoes, ties, bags, accessories in Athens, Greece. We designed a simple A&M monogram that combines a crown and the shoelace holes. Everything is printed on craft paper and the main shoe box is been stamped by her. So everything her client receives is truly unique. We also designed different shoe boxes that are part of a calm identity. The secret lies inside the box, so the design is relatively minimal. She recently joined forces with legendary fashion designer Lakis Gavalas .LAK s a greek fashion brand with clothes and accessories. The brand made its debut in the fashion world in 2003, changing forever the clothing industry in the greek market.