We designed a fresh identity for a young dentist, Areti Anastopoulou. To create the brand we combined teeth, and the two “A”s of the first and last name of the client. We also incorporated a smiley face in order to make the mark relate to the smile faces of Areti’s clients.
For the decoration of the dental clinic that was renovated we used a great quotation by Miguel de Cervantes: “Every tooth in a man’s head is more valuable than a diamond”. We came up with a dynamic typographic solution. We used silver and white colours to make things as bright as possible. On the other wall, we had to come up with a nice idea to “dress” a glass door. So we used the vector tools by “Erato” and designed a girl with a great smile, also in silver colour.
Areti Anastopoulou - project info
- project name
- Areti Anastopoulou
- client
- Areti Anastopoulou, DDS
- project type
- branding, creative direction, identity, typography
- year
- 2012
- collaborators